For the global reveal of Škoda’s Vision-O concept, we created a three-film campaign where a storm of questions crystallizes into metal, glass, and precision detail — capturing the human process behind every design choice. It all builds to the ultimate question — “What if we just… kept driving?” — as the Vision-O bursts from concept into the real world.
At the time, the car didn’t yet exist, so we filmed a stand-in on the streets of Prague and in studio, later replacing it with a CG Vision-O through meticulous lighting, tracking, and compositing.
This is a design explorations reel compiling the most fun takes we had during the process.
For the global reveal of Škoda’s Vision-O concept, we created a three-film campaign where a storm of questions crystallizes into metal, glass, and precision detail — capturing the human process behind every design choice. It all builds to the ultimate question — “What if we just… kept driving?” — as the Vision-O bursts from concept into the real world.
At the time, the car didn’t yet exist, so we filmed a stand-in on the streets of Prague and in studio, later replacing it with a CG Vision-O through meticulous lighting, tracking, and compositing.
This is a design explorations reel compiling the most fun takes we had during the process.
Process
Credits
Design, Direction, CGI: LOOP
Creative Directors: Alex Mikhaylov, Max Chelyadnikov
Directors: Alex Mikhaylov, Max Chelyadnikov
Executive Producer: Max Chelyadnikov
Art Director: Alex Mikhaylov
CG Artists: Dmitry Paukov, Artemy Perevertin, Filipp Gorbachev, Vladimir Alexeev, Max Chelyadnikov
Compositing CG: Max Chelyadnikov
Production Co: CINQ/Aggressive
Executive Producers: Robert Roszbek, Dan Shapiro
Producer: Vanessa Krištůfková
DOP: Radim Strelka
Line Producer: Tereza Kalova
Directors: Alex Topaller, Dan Shapiro
Producer: Alexander Aab
Composting Live Action: Alejandro Taylor
Post Producers: Daniel Shapiro, Isabella Crawford
Editors: Yurii Karih, Jason Yantz
VFX Supervisor: Daniel Shapiro
Conform: Daniel Shapiro, Isabella Crawford
Storyboard Artist: Mercer Boffey
Colorist: Dmitry Litvinov
Sound: Kambiz Aghdam
