NB Zante, Boracay & 1080
To portray New Balance’s unique “data to design” process of constructing the shoes, we crafted a futuristic, lab-like environment, where data-driven runners’ foot-strikes drive the creation of the New Balance midsoles in real time, meticulously piecing together the shoes from insole to stitching and trim.
To portray New Balance’s unique “data to design” process of constructing the shoes, we crafted a futuristic, lab-like environment, where data-driven runners’ foot-strikes drive the creation of the New Balance midsoles in real time, meticulously piecing together the shoes from insole to stitching and trim.
Credits
Design, Direction, CGI: LOOP
Creative Director: Alex Mikhaylov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
Editing: Alex Mikhaylov, Max Chelyadnikov
Design: Alex Mikhaylov, Andrey Krasavin
2D Animation: Andrey Krasavin
Modelling: E.D.Satan, Evaldas Cesnavicius
Texturing: E.D.Satan, Konstantin Zankov
Animation: Dmitriy Paukov, Max Chelyadnikov
Simulation: Dmitriy Paukov
Lighting, Compositing: Max Chelyadnikov
Production Co: Aggressive
EP: Alex Topaller, Dan Shapiro
Creative Directors: Alex Topaller, Dan Shapiro
Producer: Kelvin Craver
Production Manager: Dustin Pownall
Editing: Dan Shapiro, Adam Thomson
2D Animation: Federico Gonzalez, Dan Shapiro
Additional Compositing: Dan Shapiro
Storyboard Artist: Rolo Ledesma
Sound: Wesley Slover
