Vaporactive
As an innovative company that creates sportswear using the most advanced technologies in every possible aspect, Mission had an ambitious task to exquisitely visualize as many important feautures as possible in a single commercial spot. We've decided to build the tension throughout the video by creating the stylized shirt production process
The threads that feel organic in motion are sewing the t-shirt that instantly becomes the definition of action. The speed is converted into the heat and the technology reacts immediately with a water explosion as a visual metaphor of the process that keeps the moisture level at minumum.
As an innovative company that creates sportswear using the most advanced technologies in every possible aspect, Mission had an ambitious task to exquisitely visualize as many important feautures as possible in a single commercial spot. We've decided to build the tension throughout the video by creating the stylized shirt production process
The threads that feel organic in motion are sewing the t-shirt that instantly becomes the definition of action. The speed is converted into the heat and the technology reacts immediately with a water explosion as a visual metaphor of the process that keeps the moisture level at minumum.
Credits
Design, Direction, CGI: LOOP
Creative Director: Alex Mikhaylov
Art Director: Alex Mikhaylov
CG Supervisor: Max Chelyadnikov
Modeling: E.D.Satan, Sergey Nezhentsev
2D Animation: Vladimir Tomin, Alex Frukta
3D Animation: Dmitriy Paukov
FX TD: Danil Krivoruchko, Daniil Rybkin, Dmitriy Paukov
Lighting, Compositing: Max Chelyadnikov
Production Co: Aggressive
EP: Alex Topaller, Dan Shapiro
Creative Directors: Alex Topaller, Dan Shapiro
Production Manager: Dustin Pownall
Sound: Echoic
