Adrenaline
Built around an accelerating heartbeat, our TVC for MGM Casino’s new gaming app, is engineered to capture the exhilarating emotion that makes your heart race faster and faster when you step through the casino doors. We drew inspiration from the distinctive color palette and experiences of MGM, to craft a black and gold world of Vegas gaming, entertainment and nightlife.
Built around an accelerating heartbeat, our TVC for MGM Casino’s new gaming app, is engineered to capture the exhilarating emotion that makes your heart race faster and faster when you step through the casino doors. We drew inspiration from the distinctive color palette and experiences of MGM, to craft a black and gold world of Vegas gaming, entertainment and nightlife.
Credits
Design, Direction, CGI: LOOP
Creative Director: Alex MIkhaylov
Art Director: Alex Mikhaylov
CG Supervisor: Max Chelyadnikov
Modelling: E.D.Satan
3D Animation: Dmitriy Paukov, Vitaliy Babich, Daniil Rybkin
Lighting: Max Chelyadnikov, Filipp Gorbachev
Compositing: Max Chelyadnikov
Production Co: Aggressive
EP: Alex Topaller, Dan Shapiro
Creative Directors: Alex Topaller, Dan Shapiro
Editor: Adam Thomson
Additional Editing: Erik Auli
Producers: Dustin Pownall, Alexander Aab
Storyboard Artist: Mercer Boffey
Sound: Echoic
