A new project tackling an exciting challenge: creating three design driven CG sequences for Bella+Canvas's brand new Heavyweight Collection. Our work intricately captures the cutting edge production process from cotton balls to stitching garments — resulting in highly detailed and nuanced animations. Accompanying the videos, our design explorations reel further expands on this captivating theme.
A new project tackling an exciting challenge: creating three design driven CG sequences for Bella+Canvas's brand new Heavyweight Collection. Our work intricately captures the cutting edge production process from cotton balls to stitching garments — resulting in highly detailed and nuanced animations. Accompanying the videos, our design explorations reel further expands on this captivating theme.


































Credits
Design, CGI: LOOP
Creative Directors: Alex Mikhaylov, Max Chelyadnikov
Executive Producer: Max Chelyadnikov
Art Director: Alex Mikhaylov
3D Artists: Dmitriy Paukov, Artemy Perevertin, Filipp Gorbachev, Max Chelyadnikov
3D Modelling: E. D. Satan
Compositing: Max Chelyadnikov
Sound: Zelig
Production Co: Upperline
Executive Producer: Zach LaPlante
Production Co: The Ballon Corp.
Executive Producer: Colin Hudock
Director: Joe Lafleur
