Find Beauty in the Current
For NuFace we mixed two of our passions - stylish and premium live-action with conceptual, design-driven visuals. The campaign flips the traditional problem-solution skincare narrative on its head, by focusing on women shaping their own terms for beauty, ageing, and skincare
through tech-enabled microcurrent. In order to communicate the complex technology and science behind NuFACE products, we developed a face-mapping effect that dramatises the micro-current working beneath the skin’s surface and mixed it all with beautiful light-driven cinematography.
For NuFace we mixed two of our passions - stylish and premium live-action with conceptual, design-driven visuals. The campaign flips the traditional problem-solution skincare narrative on its head, by focusing on women shaping their own terms for beauty, ageing, and skincare
through tech-enabled microcurrent. In order to communicate the complex technology and science behind NuFACE products, we developed a face-mapping effect that dramatises the micro-current working beneath the skin’s surface and mixed it all with beautiful light-driven cinematography.
Credits
Production Co: Aggressive
Directors: Alex Topaller, Dan Shapiro
Producer: Alexander Aab
DP: Alexander Dynan
Editor: Jason Yantz
Production Designer: Andrea Huelse
Wardrobe: Stefania Chekalina
Hair & Makeup: Katie Wedlund
Retouching: Max Colt
Colorist: Dominik Deras
Storyboard Artist: Mercer Boffey
Post Producer: Dustin Pownall
Design, CGI: LOOP
Creative Directors: Alex Mikhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
Designers: Alexey Komarov, Artemy Perevertin
VFX: Alexey Komarov, Vladimir Korneytsev
Compositing: Alexey Komarov, Max Chelyadnikov
