Cool 2.0
In mid-2016 Ecco marketing team appoached us with the task to create two commercial spots for their upcoming shoe line Cool 2.0. The goal was to show the product's main features in a design-driven urban setting.
The ultra modern architectural environments mixed with organic appearance of the shoes became the key element of the concept helping to deliver the idea of versatility and connection to the city.
In mid-2016 Ecco marketing team appoached us with the task to create two commercial spots for their upcoming shoe line Cool 2.0. The goal was to show the product's main features in a design-driven urban setting.
The ultra modern architectural environments mixed with organic appearance of the shoes became the key element of the concept helping to deliver the idea of versatility and connection to the city.
Credits
Design, Direction, CGI: LOOP
Creative Directors: Alex MIkhaylov, Max Chelyadnikov
Art Director: Alex Mikhaylov
CG Supervisor: Max Chelyadnikov
3D Modelling, Texturing: E.D.Satan
3D Scanning: Svetlana Izmaylova
3D Animation: Dmitriy Paukov
2d Animation: Vladimir Tomin, Alex Frukta
FX TD: Alexey Cheprakov, Daniil Rybkin, Andrey Kobushenko. Alexey Anikushin
Lighting, Compositing: Max Chelyadnikov
Storyboard: Anton Antonov
Sound: Echoic
