We had a blast collaborating with Shark on multiple key launch projects in 2024. Being new to the vacuum lore, we encountered a variety of intriguing and challenging tasks – from large amounts of dust and debris, sometimes sticky and dirty liquids, to extreme macro shots at carpet fibers. This is a director's cut of all the design explorations we made along the way.
We had a blast collaborating with Shark on multiple key launch projects in 2024. Being new to the vacuum lore, we encountered a variety of intriguing and challenging tasks – from large amounts of dust and debris, sometimes sticky and dirty liquids, to extreme macro shots at carpet fibers. This is a director's cut of all the design explorations we made along the way.
















































Styleframes / Animation Tests


































Credits
Design, Direction, CGI: LOOP
Creative Directors: Alex Mikhaylov, Max Chelyadnikov
Executive Producer: Max Chelyadnikov
Art Director: Alex Mikhaylov
CG Supervisor: Sergey Nezhentsev
3D Artists: Dmitriy Paukov, Filipp Gorbachev,
Alexander Eskin, Artemy Perevertin, Daniil Rybkin, Dmitriy Kulikov,
Sergey Nezhentsev, Vladimir Alexeev, Roman Senko, Max Chelyadnikov
2D Artist: Pavel Khrustalev
Compositing: Max Chelyadnikov
Sound: Kambiz Aghdam
