https://www.the-loop.tv/work/02-intro/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1611590234/intro/kisl_01_dulsda.jpg O2 Intro An experimental metaphorical ID about the process of creation and oxygen made for Kislorod Production company. https://player.vimeo.com/video/109014402 2012-12-24 yes https://www.the-loop.tv/work/1976/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115468/1976/1976-16-_a2yt8r.jpg 1976 1976 meditates on presentiment and sound. The surreal short crafts an unsettling atmosphere of foreshadowing and immanent change. A clever combination of live footage and CGI, the film allows its soundtrack to drive the visuals. Everyday objects reverberate, twist and react to an oncoming pulse of events as they converge on a farmhouse lost in rural America. https://player.vimeo.com/video/156387891 2016-02-22 yes https://www.the-loop.tv/work/acura-by-design-campaign/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602114959/acura/acura-by-design-campaign-1-_i8n62g.jpg By Design Following the success of Aggressive's initial live action campaign, we delivered 3 additional car models across 50+ spots. The films were executed 100% in CG, seamlessly matching the original rollout. https://player.vimeo.com/video/323410983 2018-04-10 yes https://www.the-loop.tv/work/adidas-trae-young-1/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1636461258/Adidas_Trae_Young/adTY_07_vmsrnk.jpg Trae Young 1 Working closely with the head creative team at Adidas, we created a dynamic, detailed, and design-driven spot that celebrates the release of the new Trae Young 1 sneaker line. https://player.vimeo.com/video/643436083 2021-11-08 yes https://www.the-loop.tv/work/anta-sneakers/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115455/anta-sneakers/anta-sneakers-4-_ulhnys.jpg Anta Sneakers Two fast paced full CG spots promoting the launch of the Klay Thompson's and Chandler Parson's shoes by Anta, an athletic apparel brand based in China. https://player.vimeo.com/video/163378525 2016-04-18 yes https://www.the-loop.tv/work/bloomberg-bquant-design-explorations/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1764068662/Bloomber_BQuant/bloomberg_lab_02_o3p2zt.jpg Bloomberg BQuant Design Explorations We were invited to help launch Bloomberg’s BQuant, a platform that empowers users to harness the power of experimentation and reinvent the way they use the Terminal. Over the course of development, we explored a wide range of visual directions — from abstract geometric systems to vibrant particle worlds and minimalist motion studies. Each iteration reflected a different take on how data, creativity, and intelligence intersect. https://player.vimeo.com/video/1133452282 2025-11-25 yes https://www.the-loop.tv/work/athenahealth-reimagining-healthcare-directors-cut/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1653392814/Athenahealth/04_mpakmh.jpg Reimagining Healthcare For health tech giant Athenahealth’s reimagined brand, we mixed live-action, CG and stop-motion to create many individual pieces of creative – spots, social, print, OOH and everything in-between. https://player.vimeo.com/video/712791289 2022-05-23 yes https://www.the-loop.tv/work/b2b-alerts/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1614607019/Bloomberg_B2B/Bloomberg_B2B_07_h6bfph.jpg B2B & Alerts To illustrate the incredible power and constant evolution of Bloomberg’s Professional Service, we crafted a dynamic film set in an ever-changing fractal cube universe. Diving into the pixels of the iconic dual-screen terminal, we encounter and explore shifting, interactive and re-configuring cubic constructions that draw us deeper into the system, while iconic orange and green Bloomberg hued boxes assemble into UI screens demonstrating functionality. https://player.vimeo.com/video/518121949 2014-08-11 yes https://www.the-loop.tv/work/bloomberg-case-2013/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1611587542/Bloomberg_IB_PE/08_jaw0z3.jpg Bloomberg Case 2013 To launch Bloomberg's newest set of features, we're telling the story of a never-ending terminal screen surface — seaports and cargo ships, landscapes, offices and train stations connect with data and analysis, demonstrating the pure power that is the Bloomberg terminal. https://player.vimeo.com/video/109060601 2013-07-08 yes https://www.the-loop.tv/work/boeing-100-directors-cut/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1611155478/boeing-100-directors-cut/boeing_gizf8m.jpg Boeing 100 We created three spots to celebrate Boeing’s 100th anniversary. Executed using seamless design and hyper-real CG, we drew inspiration from engineering blueprints, as each spot captures the awe-inspiring process that starts with a single spark in the mind of a Boeing engineer, and finishes with a gravity defying roar of an engine taking a machine to unprecedented altitudes. From the historical, 1916 B&W plane to the 787 Dreamliner, Boeing products come alive, celebrating 100 years of technological triumphs in Space, Defense and Commercial travel. https://player.vimeo.com/video/174189512 2016-07-10 yes https://www.the-loop.tv/work/borgata-casinoscope/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602114798/borgata-casinoscope/borgata-casinoscope-2-_zmj950.jpg Casinoscope Our spot launching Borgata Casino’s new gaming app entices you into a hypnotizing, light-driven dive down the rabbit hole, through a series of lush and tantalizing, gaming-inspired CG worlds, all in pursuit of just one more win. https://player.vimeo.com/video/274846426 2018-06-12 yes https://www.the-loop.tv/work/chevrolet-red-wings-arena/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602109971/chevrolet-red-wings-arena/chevrolet-red-wings-arena-2-_zl218v.jpg Red Wings Arena For Chevrolet we crafted a slew of design-driven automotive full CG visuals to be displayed on the most unusual canvas — a 600ft long irregular screen encircling the entire LCA Stadium in Detroit. https://player.vimeo.com/video/390703162 2020-02-10 yes https://www.the-loop.tv/work/china-business-network-on-air-rebrand/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1611667211/china-business-network-on-air-rebrand/styleframes/242fb838068733.5755437e190f0_llsskv.jpg CBN On Air Rebrand Working in collaboration with Shanghai's Motion Magic Digital, we re-branded China’s Business Network’s on-air identity, crafting a whole new look in a series of dynamic, finance driven dents. CBN is China’s largest financial and business information TV channel with an audience of over 600 million. https://player.vimeo.com/video/169507022 2016-06-05 yes https://www.the-loop.tv/work/cop30-opening-sequence/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1769777062/COP30_Brazil/COP30_02_wl2gah.jpg COP30 Opening Sequence To open the COP30 Local Mayors Summit in Belém, Brazil, Bloomberg Philanthropies engaged us to create a high-impact film honoring global city leadership. Set at the edge of the Amazon, the summit brought together mayors from leading world capitals to accelerate climate action. Our film combined refined, design-driven imagery with concise statements from mayors, forming a clear manifesto: meaningful climate progress begins in cities. https://player.vimeo.com/video/1142359934 2026-01-30 yes https://www.the-loop.tv/work/ctc-olympic-idents/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115663/ctc-olympic-idents/ctc-olympic-idents-3-_wqusco.jpg CTC Olympic Idents A set of fun, vibrant and extremely detailed idents dedicated to the Sochi Olympic games for CTC TV Channel. https://player.vimeo.com/video/109175098 2014-02-03 yes https://www.the-loop.tv/work/ctc-spring-idents/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115730/ctc-spring-idents/ctc-spring-idents-8-_tkly5b.jpg CTC Spring Idents A pack of on air idents for 2013 spring/summer season on russian CTC TV Channel. https://player.vimeo.com/video/66056399 2013-05-12 yes https://www.the-loop.tv/work/cop-28-opening-sequence/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1716206834/COP28/COP28_03_kmebwl.jpg COP 28 Opening Sequence To launch the COP28 Local Climate Action Summit hosted in Dubai - Bloomberg Philanthropies reached out to us to craft an immersive, large-scale opening film, combining visually striking and metaphoric CG visuals, with statements from mayors of major cities around the globe. It was a powerful manifesto recognizing the role local leaders play in reducing emissions, addressing climate risk, and supercharging national efforts to move further, and faster on climate progress. https://player.vimeo.com/video/948257525 2024-05-19 yes https://www.the-loop.tv/work/dame-8/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1641816792/Adidas_Dame8/Adidas_Dame_12_kkr7bm.jpg Dame 8 Another collaboration with Adidas, this time for the brand new Dame 8 shoe line. Expanding on the general aesthetics of the design lab we created earlier, in this case we added a little Damian Lillard, making the video more aggressive and atmospheric, but still focusing on all the important features for the brand. https://player.vimeo.com/video/664170940 2022-01-09 yes https://www.the-loop.tv/work/d-o-n-issue-4/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1666012344/Adidas%20DON4/10_uud2qs.jpg D.O.N. Issue#4 Completing the first year of our collaboration with Adidas with another design-driven piece showcasing all the important features of the new D.O.N. Issue#4 shoe using highly detailed tech-packed motion. https://player.vimeo.com/video/761018594 2022-10-16 yes https://www.the-loop.tv/work/ctc-winter-idents/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1611657735/ctc_winter_idents/5a3fdc51676053.5608bf3025810_ezeqvz.jpg CTC Winter Idents For winter season on CTC TV channel we created a set of idents inspired by paper carving. https://player.vimeo.com/video/109113217 2012-12-31 yes https://www.the-loop.tv/work/dominoes-dir-cut/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1718971776/Plasticmakers/pl_09_qhxx2i.jpg Dominoes Dir. Cut A journey of sustainable transformation to showcase the emerging recycling technologies. We embraced lush, design-driven, CG and nuanced dynamic soft-body animation to bring to life the idea that even the most sweeping changes that benefit our planet, all begin with a single, simple and accessible action — just a little push. https://player.vimeo.com/video/935500089 2024-05-18 yes https://www.the-loop.tv/work/dc-lottery-roaring-cash/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602109841/dc-lottery-roaring-cash/dc-lottery-roaring-cash-3-_h42zfh.jpg Roaring Cash Inspired by the golden palette and art-deco designs of DC Lottery’s Roaring Cash game, we took the viewer on a ‘20’s thrill ride — playing with the idea that our ticket “opens the door” to thrills, excitement, and the Great Gatsby high-life. https://player.vimeo.com/video/396651271 2020-03-09 yes https://www.the-loop.tv/work/ecco-cool-2-0/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115196/ecco-cool-2-0/ecco-cool-2-0-2-_pqanba.jpg Cool 2.0 In mid-2016 Ecco marketing team appoached us with the task to create two commercial spots for their upcoming shoe line Cool 2.0. The goal was to show the product's main features in a design-driven urban setting. The ultra modern architectural environments mixed with organic appearance of the shoes became the key element of the concept helping to deliver the idea of versatility and connection to the city. https://player.vimeo.com/video/203102172 2017-02-07 yes https://www.the-loop.tv/work/design-explorations/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1761651298/Shark/Shark_01_7_iyqbjd.jpg Design Explorations We had a blast collaborating with Shark on multiple key launch projects in 2024. Being new to the vacuum lore, we encountered a variety of intriguing and challenging tasks – from large amounts of dust and debris, sometimes sticky and dirty liquids, to extreme macro shots at carpet fibers. This is a director's cut of all the design explorations we made along the way. https://player.vimeo.com/video/1114897922 2025-10-28 yes https://www.the-loop.tv/work/eqs-directors-cut/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1693924030/Mercedes_EQS/Mercedes_EQS_12_tqwijq.jpg EQS Director's Cut Experience the electrifying magic of Mercedes' Digital Light technology. To showcase the stunning design and electric nature of Mercedes EQS, we designed a reactive light dome — a luminous interpretation of EQS’ electric power and light features. Born out of pure fun and innovation, this director's cut takes the visuals to new heights. https://player.vimeo.com/video/861231082 2023-09-04 yes https://www.the-loop.tv/work/europa-plus-the-music-machine/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115610/europa-plus-the-music-machine/europa-plus-the-music-machine-4-_c59tfd.jpg The Music Machine A detailed, technological and rhytmic spot for Europa Plus FM — leading Russian music radio station. https://player.vimeo.com/video/100703029 2014-07-13 yes https://www.the-loop.tv/work/europa-plus-tv-channel-branding/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1611660512/europa-plus-tv-branding/EP_1_19_cvlzdf.jpg Europa Plus TV Rebrand A set of creative IDs and on-air elements setting a new visual tone of Europa Plus TV — one of Russia's top music television channels. https://player.vimeo.com/video/22363240 2011-04-13 yes https://www.the-loop.tv/work/find-beauty-in-the-current/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1678721453/NuFace/nuface_11_mpme3f.jpg Find Beauty in the Current For NuFace we mixed two of our passions - stylish and premium live-action with conceptual, design-driven visuals. The campaign flips the traditional problem-solution skincare narrative on its head, by focusing on women shaping their own terms for beauty, ageing, and skincare through tech-enabled microcurrent. In order to communicate the complex technology and science behind NuFACE products, we developed a face-mapping effect that dramatises the micro-current working beneath the skin’s surface and mixed it all with beautiful light-driven cinematography. https://player.vimeo.com/video/807532453 2023-03-13 yes https://www.the-loop.tv/work/europa-plus-tv-idents/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115775/europa-plus-tv-idents/europa-plus-tv-idents-8-_dslthj.jpg Europa Plus TV Idents Three design-driven idents for Europa Plus TV with channel's leading hosts as main characters surrounded by immersive art installations visualizing the power of music and rhythm. https://player.vimeo.com/video/109007621 2012-03-20 yes https://www.the-loop.tv/work/florida-hospital-ui-reel/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115126/florida-hospital-ui-reel/florida-hospital-ui-reel-16-_o4lyne.jpg Someday Starts Today For Florida Hospital we shot and designed a five spot campaign mixing cinematic visuals and holographic CG to imagine an inspiring 'someday' of healthcare. https://player.vimeo.com/video/220289810 2017-06-04 yes https://www.the-loop.tv/work/fuel-beyond/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1621251571/Biofuel/BF_06_obgon4.jpg Fuel Beyond To launch Biofuel’s new look we crafted a lyrical narrative that explores the relationship between iconic automobiles, and the preservation of the wildlife they are named after. Executed entirely in CG, we combined high-energy automotive visuals and artful environments to drive home the message that how you fuel matters to the planet. https://player.vimeo.com/video/551402877 2021-05-16 yes https://www.the-loop.tv/work/everything’s-possible/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1612264433/Docke/Styleframes/01_stone_shard_00000_copy_pvwn1p.jpg Everything’s Possible For Döcke, one of Russia's leading suppliers of building materials for suburban housing construction, we came up with a concept of advertising the products using visual techniques that are common for cutting edge phones, sport cars, sneakers and cosmetics, showing the materials in metaphorical and exquisite way that is more appealing and not familiar for the audience in this particular context. https://player.vimeo.com/video/507026918 2021-01-31 yes https://www.the-loop.tv/work/freight-rail-works-trailblazer/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1603359976/freight-rail-works-trailblazer/01_nyfzwh.jpg Trailblazer To showcase the advanced layers of technology Freight Rail Works uses across its infrastructure, we crafted a stunning and dynamic data-world, which emerges into view as the train journeys the landscape. https://player.vimeo.com/video/435679767 2020-07-05 yes https://www.the-loop.tv/work/gatorade-gx/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1617102560/Gatorade_GX/gt_08_iyivd0.jpg Gatorade GX We were asked to help launch Gatorade’s new Sweat Patch. A wearable sweat test that gives personalized results without a traditional lab. https://player.vimeo.com/video/530708186 2021-03-29 yes https://www.the-loop.tv/work/global-forum/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1710392715/WQNT/WQ_01_sd0nhn.jpg Global Forum For WorldQuant’s global summit in the Bahamas, we crafted a series of five immersive opening films, which were played across massive high-resolution LEDs on stage as well as projected on all the walls of the venue, encompassing an audience of thousands of the financial world’s industry leaders in light, motion and color. Kicking off every day of the week-long event - each of the stylistically distinct future-facing films focused on delivering striking, abstract and onversation-starting interpretations on the respective day’s theme: limitless performance, tech, growth, scalability, and future potential. We developed a distinct aesthetic and animation technique for each film: from large-scale fabric dynamics, to intricate systems of growth, to expansive flights across landscapes and architectures of data, to stunning luminariums of evolving light, gradient, and color - all interwoven with sharply designed motion-type inspiring thought on the topics of the day. https://player.vimeo.com/video/907784146 2024-03-13 yes https://www.the-loop.tv/work/intel-ai/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1604659849/intel-ai/hoobox/a0714f83698537.5d47f8cb12311_lrwr4w.jpg AI on Intel For “AI on Intel” we told five real stories of Intel’s technology in action — from stopping poaching in Africa, to powering world’s first face-controlled wheelchair, in each film we utilized our key strengths by combining tech-inspired CG with cinematic live-action. https://player.vimeo.com/video/353392229 2019-08-04 yes https://www.the-loop.tv/work/kiehl’s-youth-dose/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602114605/kiehls-youth-dose/kiehls-youth-dose-88-_lijs8x.jpg Youth Dose For Kiehl’s we cracked open Pandora’s box of references, crafting a glitching Internet-pop cacophony of the stranger-than-fiction world of beauty regimens, for which Kiehl’s Youth Dose offers an effortless solution. https://player.vimeo.com/video/283449750 2018-08-05 yes https://www.the-loop.tv/work/harden-vol-6/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1652696295/Adidas%20Harden/Harden_11_pezghq.jpg Harden Vol. 6 Next piece in our ongoing collaboration with Adidas, this time for the new Harden shoe line. Keeping the overall aesthetics the same, we focused on the V6’s unique key features, adding a bit of the athlete’s personality to the action as usual – by making things more playful and art-driven at the same time. https://player.vimeo.com/video/710276100 2022-05-15 yes https://www.the-loop.tv/work/kpmg-change/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115046/kpmg-change/kpmg-change-14-_ahllzl.jpg Change For KPMG we crafted an experiential film that’s all about contrasts — small to large, dark to bright, our elements continuously surprise the viewer on a ride that ventures beyond the expected to examine complex questions about the future. https://player.vimeo.com/video/254287359 2018-02-04 yes https://www.the-loop.tv/work/identity-security/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1718200562/CyberArk/Inflation/Inflation_05_rka9xr.jpg Identity Security For cyber criminals, identity is the most vulnerable point of exploitable access. To represent CyberArk’s specialized security software, while exploring the proliferation and manipulation of human identities we used visual metaphors and imaginative storytelling, distilling the topic into a visually stunning series of films. https://player.vimeo.com/video/953090244 2023-11-20 yes https://www.the-loop.tv/work/medidata/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1613995268/Medidata/cover_hmrbue.jpg Solve The Impossible For MediData, we crafted an immersive and beautiful brand anthem film, that takes the viewer through a vibrant and dynamic galaxy of multi-colored particles — amorphous cloud nebulas of data that surround our lens, materializing ephemerally into striking imagery and photography to tell the story of how MediData’s sophisticated and tenacious medical analysis, can make the impossible possible. https://player.vimeo.com/video/515247039 2020-05-09 yes https://www.the-loop.tv/work/mgm-adrenaline/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115068/mgm-adrenaline/mgm-adrenaline-7-_x2kpqw.jpg Adrenaline Built around an accelerating heartbeat, our TVC for MGM Casino’s new gaming app, is engineered to capture the exhilarating emotion that makes your heart race faster and faster when you step through the casino doors. We drew inspiration from the distinctive color palette and experiences of MGM, to craft a black and gold world of Vegas gaming, entertainment and nightlife. https://player.vimeo.com/video/242541143 2017-11-12 yes https://www.the-loop.tv/work/lounge-screen-content/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1675255908/Airport/Shells/airport_montage_00373_iil7fc.jpg Screen Content In 2021 we’ve been busy with this monstrous 12+ minutes long experiential project with 12 complex scenes at 12k resolution. Each scene is a design driven interpretation of the regional features with almost all of them being split into various looping and non-looping sequences making it possible to seamlessly stretch every scene to infinity. https://player.vimeo.com/video/794223045 2023-02-01 yes https://www.the-loop.tv/work/mission-vaporactive/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115171/mission-vaporactive/mission-vaporactive-10-_jxgeij.jpg Vaporactive As an innovative company that creates sportswear using the most advanced technologies in every possible aspect, Mission had an ambitious task to exquisitely visualize as many important feautures as possible in a single commercial spot. We've decided to build the tension throughout the video by creating the stylized shirt production process. The threads that feel organic in motion are sewing the t-shirt that instantly becomes the definition of action. The speed is converted into the heat and the technology reacts immediately with a water explosion as a visual metaphor of the process that keeps the moisture level at minumum. https://player.vimeo.com/video/204884462 2017-02-19 yes https://www.the-loop.tv/work/meet-you-where-you-are/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1678727376/UMass/Umass_04_hyhy0e.jpg Meet You Where You Are University of Massachusetts Global and Innocean approached us to create a campaign that offers a glimpse into the busy days of prospective and current students, featuring a miniature CG world of education, complete with a tiny professor, engaging diagrams, and interactive features. https://player.vimeo.com/video/807594936 2023-03-12 yes https://www.the-loop.tv/work/muz-tv-rebrand/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602114492/muz-tv-rebrand/muz-tv-rebrand-16-_vsjlxm.jpg Muz TV Rebrand Basically we have just rebranded the largest Russian music tv channel MUZ TV. https://player.vimeo.com/video/290278437 2018-09-16 yes https://www.the-loop.tv/work/global-expo-dubai/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1638792479/SAP_Dubai_Expo/connected_trails_ending_horizontal_01_00189_t6bpsv.png Global Expo Dubai For SAP we collaborated with BBDO to create a series of striking large-scale LED installations at the World Expo in Dubai featuring snappy tactile and metaphoric scenes - a witty large-scale visual ASMR that gives audiences a moment of pause smile and understanding. https://player.vimeo.com/video/651514458 2021-11-30 yes https://www.the-loop.tv/work/muz-tv-shows-package/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115014/muz-tv-shows-package/muz-tv-shows-package-5-_gw0s59.jpg Muz TV Shows Rebrand Second part of the MuzTV rebranding project we've been working on in 2018. This time it's a set of show openers and backgrounds. https://player.vimeo.com/video/324940554 2019-03-17 yes https://www.the-loop.tv/work/new-balance-zante/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115531/new-balance-zante-boracay/new-balance-zante-boracay-1080-7-_o3tjrf.jpg NB Zante, Boracay & 1080 To portray New Balance’s unique “data to design” process of constructing the shoes, we crafted a futuristic, lab-like environment, where data-driven runners’ foot-strikes drive the creation of the New Balance midsoles in real time, meticulously piecing together the shoes from insole to stitching and trim. https://player.vimeo.com/video/125159940 2015-04-15 yes https://www.the-loop.tv/work/new-economy-forum-singapore/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602114346/new-economy-forum-singapore/new-economy-forum-singapore-14-_wlpwcc.jpg NEF Singapore For The New Economy Forum in Singapore we crafted a series of stage projections charting the issues facing the global economy in the year ahead. Former U.S. Secretary of Treasury Hank Paulson, Alibaba Group Chairman Jack Ma and Former Secretary-General of the United Nations Ban Ki-moon were just a few of the leaders who have accepted this opportunity to collaborate with their peers. https://player.vimeo.com/video/309849399 2019-01-06 yes https://www.the-loop.tv/work/okko-cinema-commercial/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602114267/okko-cinema-commercial/styleframes/okko-cinema-commercial-styleframe-3_civp0s.jpg Okko Cinema In this commercial for one of the largest online cinemas in Russia we're helping Okko to become more recognizable as a brand. We're talking about the emotions we experience while watching movies and mixing the actual footage with various visual interpretations of the logo. The result stands out in the commercial break and tells a lot about Okko and it's features in a fun, entertaining way. https://player.vimeo.com/video/311436729 2019-01-14 yes https://www.the-loop.tv/work/pause-fest-a-new-hope/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602114198/pause-fest/pause-fest-26_n7musx.jpg A New Hope ’A New Hope' is a challenging metaphor for everyone affected by the tech age that still considers some developments today as normal in our culture, traditions and society. We are not programmed well enough to foresee what the exponential technology can do to our society. How much are we going to pay for all bad decisions that we are making today? ‘A New Hope’ digs deep into our worst nightmares and what could happen if we loose control over those exponential tech advances. This video depicts how popularity mixed with power can easily transform our society into unpleasant and dangerous place. We have a high hope that our collective consciousness will drive us to a much brighter, safer, happier, inclusive and prosperous place. https://player.vimeo.com/video/313081597 2019-01-23 yes https://www.the-loop.tv/work/power-without-compromise/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1628613134/Toro/toro_01_gledbm.jpg Power Without Compromise For the Toro 60V Flex-Force campaign we collaborated with Planit agency to create a tech-inspired film that’s all about the instant when power creates performance, all driving home the point that the Toro 60V Flex-Force battery gives you the power you need, when you need it, without compromise. https://player.vimeo.com/video/598787316 2021-09-05 yes https://www.the-loop.tv/work/provocateur-commercial/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602110104/provocateur-commercial/provocateur-commercial-6-_ad59yn.jpg Provocateur A commerical piece for Siberian Collection — one of the best dumplings manufacturers in Russia, and their prototype package shaped as a black skull with dumplings inside. The video is evolving around the stylized pack being a center of a set of visuals illustrating the cooking process in a design-driven, metaphorical way. https://player.vimeo.com/video/341319108 2019-06-09 yes https://www.the-loop.tv/work/quilt/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1673358388/Quilt_Wines/02_osgdtx.jpg Quilt For Quilt Wines we crafted 4 films that are as much of a sensory experience, as a visual one. Capturing the blended pedigree and heritage inside each bottle, the origins and varietals of grapes, the craftsmanship of process and dedication to balance and flavor, each film indulges our viewer in a tactile and deliciously visual taste of “how it’s put together”. https://player.vimeo.com/video/787571246 2023-01-10 yes https://www.the-loop.tv/work/rostelecom-olympic-promosite/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115650/rostelecom/rostelecom-4-_p2betw.jpg Olympic Promosite We've created a variety of vibrant and complex deconstructed design-driven interpretations of sports to be animated pages and interactive games on the promosite dedicated to the Sochi Olympic games. https://player.vimeo.com/video/109175948 2014-03-31 yes https://www.the-loop.tv/work/sam-adams-summer-ale/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115148/sam-adams-summer-ale/sam-adams-summer-ale-14-_dabdkc.jpg Summer Ale Just in time for bikini season, we launched the new colors of Sam Adam’s Summer Ale by mixing vibrant CG environments with visually arresting Pop Art-style patterns and on-the-beat edits. Grab a cold one and watch this devil-may-care adventure through the colors of a perfect summer day! https://player.vimeo.com/video/215803923 2017-05-09 yes https://www.the-loop.tv/work/skintimate-supercut/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1623408691/Skintimate/sk_03_qhpja1.jpg Skintimate Supercut For Skintimate we created three films that are all about scents and sensations re-imagined as abstracted, metaphoric visuals. Below is a super-cut of our favorites from the stream-of-consciousness, sensory “ASMR” campaign. https://player.vimeo.com/video/559905140 2021-06-10 yes https://www.the-loop.tv/work/skoda-vision-o-design-development/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1770044082/Skoda_Vision_O/Skoda_O_24_mtxwbv.jpg Skoda Vision-O For the global reveal of Škoda’s Vision-O concept, we created a three-film campaign where a storm of questions crystallizes into metal, glass, and precision detail — capturing the human process behind every design choice. It all builds to the ultimate question — “What if we just… kept driving?” — as the Vision-O bursts from concept into the real world. At the time, the car didn’t yet exist, so we filmed a stand-in on the streets of Prague and in studio, later replacing it with a CG Vision-O through meticulous lighting, tracking, and compositing. This is a design explorations reel compiling the most fun takes we had during the process. https://player.vimeo.com/video/1161036425 2026-02-02 yes https://www.the-loop.tv/work/sport-fm/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115541/sport-fm/sport-fm-4-_l8swal.jpg Sport FM For Sport FM, Russian sports radio station, we made a dark, atmospheric and dynamic piece that illustrates the diversity of sports with a continious transformation. https://player.vimeo.com/video/118111033 2015-01-28 yes https://www.the-loop.tv/work/star-power/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1681392679/Star_Power/SP_05_ocmrnv.jpg Star Power Star Power | Opening Sequence | We had a unique opportunity to develop and execute an opening sequence for an upcoming documentary narrating a process of forming our planet through an art form of a Houdini based visualisation of our solar system, supernova explosion, massive collisions and mineral elements. https://player.vimeo.com/video/816193223 2023-04-12 yes https://www.the-loop.tv/work/sxsw-19-copernicus-project/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602110336/sxsw-19-copernicus-project/sxsw-19-copernicus-project-5-_o62r88.jpg The Copernicus Project For Land O’Lakes’ SxSW “The Copernicus Project”, we immersed viewers on all sides with visuals & sounds, crafting a thrilling ride through the biodiversity of our food systems. https://player.vimeo.com/video/333062310 2019-04-28 yes https://www.the-loop.tv/work/terem/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602030089/terem/terem-14_fcqh5a.jpg Assortment & Anniversary Two design-driven TV commercials for Terem — one of the largest private house manufacturers in Russia. The goal was to shift Terem's visual aesthetic to premium, atmospheric looks and present the products as pieces of art mixed with futuristic technology.In the Anniversary video we're illustrating the key stages of the production process with a sequence of visual metaphors whilst in the Assortment one we're focusing on the imagination of the dream home with various unrealistic and hyperbolized options. https://player.vimeo.com/video/424789160 2020-05-31 yes https://www.the-loop.tv/work/the-boys/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602701594/The-Boys/01_ceuxri.jpg Inside The Boys When Amazon approached us to design the show package for their “Prime Rewind: Inside The Boys”, we created the show's opener, logo and a collection of branding elements, all within the style of the "The Boys", but also adding a layer of production process to it. https://player.vimeo.com/video/467288443 2020-10-11 yes https://www.the-loop.tv/work/the-learning-group-healthy-brains/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602109756/the-learning-group-healthy-brains/the-learning-group-healthy-brains-1-_yby6lh.jpg Healthy Brains For The Learning Corp’s CES activation, we created a world of stylized brains — building a modular and user-driven dynamic experience telling the stories of Constant Therapy patients and their paths to recovery from brain injury. Below is a short redux of the full-length 10 minute film, which was later adopted into multiple platforms and branding. https://player.vimeo.com/video/412258177 2020-04-28 yes https://www.the-loop.tv/work/the-un-climate-forum-opening/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1678796664/Bloomberg_BP_UNGA/Bloomberg_BP_00_lfnx95.jpg The UN Climate Forum Opening Working closely with Bloomberg Philanthropies at the United Nations Climate Forum, we designed an immersive opening experience for the Earthshot Prize Innovation Summit. Meditating on the themes of regeneration and revival of the planet; we mixed design, animation, music and poetry to craft an immersive performance around the audience. https://player.vimeo.com/video/807897643 2022-12-14 yes https://www.the-loop.tv/work/trae-2/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1674484638/Adidas%20Trae%202/sh_01_tzzx8u.jpg Trae Young 2 For the new Trae Young line, we created an exceptionally detailed sneaker model that allowed us to achieve photoreal quality even at the closest shots showcasing all the tiniest details. https://player.vimeo.com/video/791869103 2023-01-23 yes https://www.the-loop.tv/work/valentines-idents/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1613997467/Oxygen/Oxygen_01_mxreic.jpg A Date With Death For Oxygen’s “A Date with Death Event” Valentine’s week celebration, we created a slick and stylized CG-animated branding package and type-design toolkit. Executed in textured black, gold, and kissed withburning flames and embers, this series of high-end and artfully abstract CG visuals, explored themes of murder, jealousy, betrayal, and love burning all — generally things we’re pretty familiar with. https://player.vimeo.com/video/515260487 2021-01-09 yes https://www.the-loop.tv/work/vyshka-show-opener/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115713/vyshka-show-opener/vyshka-show-opener-3-_iwwg3f.jpg Diving Tower A dark, atmospheric and design-driven opener dedicated to the beauty of diving for the new show on called 'Jumping Tower'. https://player.vimeo.com/video/109124493 2013-06-09 yes https://www.the-loop.tv/work/what-is-bloomberg/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1614609206/what-is-bloomberg/dircut/Bloomberg_Culture_15_kmj9ui.jpg What is Bloomberg? Learn more about Bloomberg’s unique corporate culture — fast, smart, unexpected, collaborative and bold. 64 lines, read by 35 employees, using 18 culturally distinct vocal styles, covering 5 languages — eloquently speaking to the truly global nature of Bloomberg. https://player.vimeo.com/video/518146117 2016-05-11 yes https://www.the-loop.tv/work/winline/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602115104/winline/winline-14-_bnhbsi.jpg Payments Guaranteed In mid 2017 we were comissioned by MullenLowe agency to create three commercial spots for one of Russia's biggest sports betting companies — Winline. The idea was to visualize the primary threats the customer may experience with the other betting companies and to emphasize the advantages of Winline by using original striking visual metaphors. https://player.vimeo.com/video/233295858 2017-09-10 yes https://www.the-loop.tv/work/interdax-launch-video/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602114986/interdax-launch-video/interdax-launch-video-6-_fbrmlb.jpg Interdax Platform In late 2018 we've created two launch videos for the upcoming crypto trading platform Interdax. In the first one the platform's features are illustrated in a set of complex atmospheric visuals that are coming together as a super fun dynamic spot. The second video is all about the classic confrontation between bears, bulls and whales, a straight forward metaphor executred in a futuristic data-driven manner. https://player.vimeo.com/video/329074137 2019-04-07 yes https://www.the-loop.tv/work/yandex-beru-marketplace/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1602114428/yandex-beru-marketplace/yandex-beru-marketplace-9-_b81a50.jpg Yandex Beru Marketplace A commercial we did for the new online marketplace launched by Yandex in 2018. We came up with a stylized universe of Beru and illustrated it's main features in a set of beautifully crafted playful scenes. The concept evolves around the delivery box and a design-driven deconstruction of the delivery service inner processes. https://player.vimeo.com/video/305468680 2018-12-09 yes https://www.the-loop.tv/work/heavyweight/ https://res.cloudinary.com/dano0jetn/image/upload/f_auto,q_auto,c_fill,w_1200,h_630/v1756121841/Bella%2BCanvas/BC_01_murpef.jpg Heavyweight A new project tackling an exciting challenge: creating three design driven CG sequences for Bella+Canvas's brand new Heavyweight Collection. Our work intricately captures the cutting edge production process from cotton balls to stitching garments — resulting in highly detailed and nuanced animations. Accompanying the videos, our design explorations reel further expands on this captivating theme. https://player.vimeo.com/video/1090076749 2025-08-24 yes