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fullscreen; picture-in-picture\" allowfullscreen></iframe></div><script src=\"https://player.vimeo.com/api/player.js\"></script> <p><a href=\"https://vimeo.com/807594936\">UMass Global - Meet You Where You Are</a> from <a href=\"https://vimeo.com/loop\">Loop</a> on <a href=\"https://vimeo.com\">Vimeo</a>.</p>","isWithControls":true,"isMuted":null,"isPlaying":null},"postImage":null,"postCustomImage":null}]},{"title":null,"gridIndent":55,"isCollapsedOnMobile":null,"isZoomable":null,"multipleImages":null,"columns":12,"grid":[{"rowWidth":"full","postVideo":{"src":null,"isWithControls":true,"isMuted":null,"isPlaying":null},"postImage":null,"postCustomImage":"https://www.dropbox.com/s/5p6tu9gvqp5i4pn/UMASS_KITCHEN-30_DirCut-NoLegal.2023-03-13%2016_07_10.gif?dl=0"},{"rowWidth":"full","postVideo":{"src":null,"isWithControls":true,"isMuted":null,"isPlaying":null},"postImage":null,"postCustomImage":"https://www.dropbox.com/s/gbqk9na03vd9n53/UMASS_KITCHEN-30_DirCut-NoLegal.2023-03-13%2016_12_24.gif?dl=0"},{"rowWidth":"full","postVideo":{"src":null,"isWithControls":true,"isMuted":null,"isPlaying":null},"postImage":null,"postCustomImage":"https://www.dropbox.com/s/nceksjyl5520vt9/UMASS_KITCHEN-30_DirCut-NoLegal.2023-03-13%2016_13_40.gif?dl=0"}]},{"title":"UMass - Train","gridIndent":55,"isCollapsedOnMobile":null,"isZoomable":null,"multipleImages":{"lazyImages":["https://res.cloudinary.com/dano0jetn/image/upload/v1678727379/UMass/Umass_06_seb8zj.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1678727376/UMass/Umass_07_rwjjks.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1678727377/UMass/Umass_10_kioa8o.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1678727378/UMass/Umass_09_ubbgdo.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1678727378/UMass/Umass_11_xizn5s.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1678727378/UMass/Umass_12_wl2hjz.jpg"],"isDefaultTemplate":null,"isPrioritized":true},"columns":2,"grid":[{"rowWidth":"full","postVideo":{"src":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https://player.vimeo.com/video/807596650?h=c5f5d828b3\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; 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We are not programmed well enough to foresee what the exponential technology can do to our society. How much are we going to pay for all bad decisions that we are making today?‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎ ‘A New Hope’ digs deep into our worst nightmares and what could happen if we loose control over those exponential tech advances. This video depicts how popularity mixed with power can easily transform our society into unpleasant and dangerous place. 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It all builds to the ultimate question — “What if we just… kept driving?” — as the Vision-O bursts from  concept into the real world.                                                               \n\nAt the time, the car didn’t yet exist, so we filmed a stand-in on the streets of Prague and in studio, later replacing it with a CG Vision-O through meticulous lighting, tracking, and compositing.\n\nThis is a design explorations reel compiling the most fun takes we had during the process.","isInDevelopment":null,"siteTitle":null,"siteDescription":null,"showreelConfig":null,"colors":null,"links":null}}},{"node":{"id":"8229f451-eb72-5c98-adbf-fd94bd8a31ba","fields":{"slug":"/work/terem/"},"frontmatter":{"templateKey":"work-post","coverSource":{"coverImage":"","coverVideo":{"src":"https://www.dropbox.com/s/m8qtz464ugbxrak/terem.mp4?dl=0","videoPadding":56.25}},"featuredProject":true,"title":"Assortment & Anniversary","publishYear":"2020","category":"Best, Dark, Art","description":"Two design-driven TV commercials for Terem — one of the largest private house manufacturers in Russia. ‎The goal was to shift Terem's visual aesthetic to premium, atmospheric looks and present the products as pieces of art mixed with futuristic technology.‏‏‎In the Anniversary video we're illustrating the key stages of the production process with a sequence of visual metaphors whilst in the Assortment one we're focusing on the imagination of the dream home with various unrealistic and hyperbolized options.","isInDevelopment":null,"siteTitle":null,"siteDescription":null,"showreelConfig":null,"colors":null,"links":null}}}],"colors":["#d3d5cb","#d0d8da","#d8c2ba","#b5b4b3","#d7c9ba","#aebcbb","#b5b2a4","#a5aca0","#e9e7da"],"showreelConfig":{"source":"https://vimeo.com/1176112313","padding":"56.25"},"adminUsername":"theloopui@gmail.com","isInDevelopment":false,"siteTitle":"Loop Creative Studio","siteDescription":"Loop is a multidisciplinary award winning studio specializing in creative and art direction, visual storytelling and motion design.","links":[{"href":"https://www.facebook.com/loooooooop","title":"Facebook"},{"href":"https://instagram.com/loop_creative_studio/","title":"Instagram"},{"href":"https://vimeo.com/loop","title":"Vimeo"},{"href":"https://www.behance.net/looop","title":"Behance"}]}}}