{"componentChunkName":"component---src-templates-work-post-js","path":"/work/interdax-launch-video/","result":{"data":{"markdownRemark":{"id":"7d526818-f65b-5cf1-a9f4-019a55795a1f","html":"","fields":{"slug":"/work/interdax-launch-video/"},"frontmatter":{"date":null,"title":"Interdax Platform","description":"In late 2018 we've created two launch videos for the upcoming crypto trading platform Interdax. In the first one the platform's features are illustrated in a set of complex atmospheric visuals ‎that are coming together as a super fun dynamic spot. ‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎The second video is all about the classic confrontation between bears, bulls and whales, a straight forward metaphor executred in a futuristic data-driven manner.","isFullScreen":null,"align":null,"imageWidth":null,"publishYear":"2019","category":"Data, Dark, Finance, Tech, Characters","client":"Interdax","videoPadding":56.25,"key":null,"coverSource":{"coverImage":"","coverVideo":{"src":"https://www.dropbox.com/s/szfnr9fsbwpde0e/Interdax_short_2.mp4?dl=0","isWithControls":null,"isMuted":true,"custom":null}},"coverImage":"https://res.cloudinary.com/dano0jetn/image/upload/v1602114986/interdax-launch-video/interdax-launch-video-6-_fbrmlb.jpg","teamSection":"Design, Direction, CGI: LOOP\nCreative Directors: Alex MIkhaylov, Max Chelyadnikov\nCG Supervisors: Dmitry Kulikov, Max Chelyadnikov\nProducer: Elena Orlova\nArt Director: Dmitry Kulikov\n3D Artists: Dmitry Kulikov, Danil Krivoruchko, Kirill Maksimchuk, Dima Flood, Roman Senko, Evgenia Zhukova\n2D Animation: Vladimir Tomin\n‎\nSound: Niccolò Chotkowski, Smider","grids":[{"title":"","gridIndent":0,"isCollapsedOnMobile":false,"isZoomable":false,"multipleImages":{"lazyImages":["https://res.cloudinary.com/dano0jetn/image/upload/v1602114986/interdax-launch-video/interdax-launch-video-2-_pon28d.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1602114987/interdax-launch-video/interdax-launch-video-7-_tcguo2.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1602114986/interdax-launch-video/interdax-launch-video-3-_btm4z2.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1602114986/interdax-launch-video/interdax-launch-video-6-_fbrmlb.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1602114986/interdax-launch-video/interdax-launch-video-5-_vrkz3e.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1602114986/interdax-launch-video/interdax-launch-video-4-_wjisne.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1602114986/interdax-launch-video/interdax-launch-video-1-_d3zwar.jpg"],"isDefaultTemplate":true,"isPrioritized":true},"columns":12,"grid":[{"rowWidth":"1 / 13","postVideo":{"src":"https://vimeo.com/329074137","isWithControls":true,"isMuted":null,"isPlaying":null},"postImage":null,"postCustomImage":null}]},{"title":null,"gridIndent":55,"isCollapsedOnMobile":null,"isZoomable":null,"multipleImages":{"lazyImages":["https://res.cloudinary.com/dano0jetn/image/upload/v1611666100/interdax-launch-video/intdx_01_chqmrt.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1611666155/interdax-launch-video/intdx_02_xrrpfz.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1611666104/interdax-launch-video/intdx_03_dkhkoh.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1611666102/interdax-launch-video/intdx_04_aptfqh.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1611666101/interdax-launch-video/intdx_05_qyftd3.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1611666101/interdax-launch-video/intdx_06_kib4lu.jpg","https://res.cloudinary.com/dano0jetn/image/upload/v1611666100/interdax-launch-video/intdx_07_cb908h.jpg"],"isDefaultTemplate":true,"isPrioritized":true},"columns":12,"grid":[{"rowWidth":"full","postVideo":{"src":"<div style=\"padding:41.67% 0 0 0;position:relative;\"><iframe src=\"https://player.vimeo.com/video/504769658\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen></iframe></div><script src=\"https://player.vimeo.com/api/player.js\"></script> <p>Interdax_Assembly_Tournament_DC_21-9_Prores4444 from <a href=\"https://vimeo.com/loop\">Loop</a> on <a href=\"https://vimeo.com\">Vimeo</a>.</p>","isWithControls":true,"isMuted":null,"isPlaying":null},"postImage":null,"postCustomImage":null}]}]}}},"pageContext":{"id":"7d526818-f65b-5cf1-a9f4-019a55795a1f","featuredWorks":[{"node":{"id":"1699932c-dd04-523f-ba7b-7f85365122fa","fields":{"slug":"/work/adidas-trae-young-1/"},"frontmatter":{"templateKey":"work-post","coverSource":{"coverImage":null,"coverVideo":{"src":"https://www.dropbox.com/s/d9x7hrj1vko3iqq/adidas_trae_young_dircut_short.mp4?dl=0","videoPadding":56.25}},"featuredProject":true,"title":"Trae Young 1","publishYear":"2021","category":"Best, Art, Tech, Procedural, Sports, Product, White","description":"Working closely with the head creative team at Adidas, we created a dynamic, detailed, and design-driven spot that celebrates the release of the new Trae Young 1 sneaker line.","isInDevelopment":null,"siteTitle":null,"siteDescription":null,"showreelConfig":null,"colors":null,"links":null}}},{"node":{"id":"051e0a9e-36d3-516f-947c-cdd771630a23","fields":{"slug":"/work/cop-28-opening-sequence/"},"frontmatter":{"templateKey":"work-post","coverSource":{"coverImage":null,"coverVideo":{"src":"https://www.dropbox.com/scl/fi/9ejckx7zrod87yn4xqzr6/COP28_DirCut_Short.mp4?rlkey=ke6stg6zizva7c8a9j16t7t3m&dl=0","videoPadding":56.25}},"featuredProject":true,"title":"COP 28 Opening Sequence","publishYear":"2024","category":"Best, Art, Experiential, Procedural, White, Openers","description":"To launch the COP28 Local Climate Action Summit hosted in Dubai - Bloomberg Philanthropies reached out to us to craft an immersive, large-scale opening film, combining visually striking and metaphoric CG visuals, with statements from mayors of major cities around the globe. It was a powerful manifesto recognizing the role local leaders play in reducing emissions, addressing climate risk, and supercharging national efforts to move further, and faster on climate progress.","isInDevelopment":null,"siteTitle":null,"siteDescription":null,"showreelConfig":null,"colors":null,"links":null}}},{"node":{"id":"02c66ba3-d419-5ac9-92ec-2c395387c1f1","fields":{"slug":"/work/design-explorations/"},"frontmatter":{"templateKey":"work-post","coverSource":{"coverImage":null,"coverVideo":{"src":"https://www.dropbox.com/scl/fi/su5qk3390x300mpfonfb2/Shark_DirCut_short.mp4?rlkey=cgoecrd67jhz0hhr8y3dw2hyd&dl=0","videoPadding":56.25}},"featuredProject":true,"title":"Design Explorations","publishYear":"2025","category":"Best, Product, Procedural, White","description":"We had a blast collaborating with Shark on multiple key launch projects in 2024. 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It all builds to the ultimate question — “What if we just… kept driving?” — as the Vision-O bursts from  concept into the real world.                                                               \n\nAt the time, the car didn’t yet exist, so we filmed a stand-in on the streets of Prague and in studio, later replacing it with a CG Vision-O through meticulous lighting, tracking, and compositing.\n\nThis is a design explorations reel compiling the most fun takes we had during the process.","isInDevelopment":null,"siteTitle":null,"siteDescription":null,"showreelConfig":null,"colors":null,"links":null}}},{"node":{"id":"8229f451-eb72-5c98-adbf-fd94bd8a31ba","fields":{"slug":"/work/terem/"},"frontmatter":{"templateKey":"work-post","coverSource":{"coverImage":"","coverVideo":{"src":"https://www.dropbox.com/s/m8qtz464ugbxrak/terem.mp4?dl=0","videoPadding":56.25}},"featuredProject":true,"title":"Assortment & Anniversary","publishYear":"2020","category":"Best, Dark, Art","description":"Two design-driven TV commercials for Terem — one of the largest private house manufacturers in Russia. ‎The goal was to shift Terem's visual aesthetic to premium, atmospheric looks and present the products as pieces of art mixed with futuristic technology.‏‏‎In the Anniversary video we're illustrating the key stages of the production process with a sequence of visual metaphors whilst in the Assortment one we're focusing on the imagination of the dream home with various unrealistic and hyperbolized options.","isInDevelopment":null,"siteTitle":null,"siteDescription":null,"showreelConfig":null,"colors":null,"links":null}}},{"node":{"id":"ee38a420-d0f7-5f92-8fc9-6ed1ca4080f4","fields":{"slug":"/work/pause-fest-a-new-hope/"},"frontmatter":{"templateKey":"work-post","coverSource":{"coverImage":"","coverVideo":{"src":"https://www.dropbox.com/s/unbwjaifzt32a9y/Pause_2019.mp4?dl=0","videoPadding":42.5}},"featuredProject":true,"title":"A New Hope","publishYear":"2019","category":"Dark, Best, Characters, Art, Data, Openers","description":"’A New Hope' is a challenging metaphor for everyone affected by the tech age that still considers some developments today as normal in our culture, traditions and society. We are not programmed well enough to foresee what the exponential technology can do to our society. How much are we going to pay for all bad decisions that we are making today?‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎ ‘A New Hope’ digs deep into our worst nightmares and what could happen if we loose control over those exponential tech advances. This video depicts how popularity mixed with power can easily transform our society into unpleasant and dangerous place. We have a high hope that our collective consciousness will drive us to a much brighter, safer, happier, inclusive and prosperous place.","isInDevelopment":null,"siteTitle":null,"siteDescription":null,"showreelConfig":null,"colors":null,"links":null}}}],"colors":["#d3d5cb","#d0d8da","#d8c2ba","#b5b4b3","#d7c9ba","#aebcbb","#b5b2a4","#a5aca0","#e9e7da"],"showreelConfig":{"source":"https://vimeo.com/1176112313","padding":"56.25"},"adminUsername":"theloopui@gmail.com","isInDevelopment":false,"siteTitle":"Loop Creative Studio","siteDescription":"Loop is a multidisciplinary award winning studio specializing in creative and art direction, visual storytelling and motion design.","links":[{"href":"https://www.facebook.com/loooooooop","title":"Facebook"},{"href":"https://instagram.com/loop_creative_studio/","title":"Instagram"},{"href":"https://vimeo.com/loop","title":"Vimeo"},{"href":"https://www.behance.net/looop","title":"Behance"}]}}}